Site engagement metrics, such as bounce rate, time on site, and pages per session, can also impact a site's ranking in search results. Sites that provide engaging, high-quality content are more likely to have better engagement metrics and rank higher. User Experience (UX) A well-structured website with clear navigation and organized content is an important ranking factor. A website that is easy to use and navigate is more likely to keep users engaged and on the site, which can help improve its ranking.